The Wine Saver is an excellent product that reduces waste, but even a successful design can benefit from a fresh look to stay appealing. To achieve this, we reinvented the Vacu Vin Wine Saver with softer colors, smoother shapes, and a playful design, making it more approachable for all consumers. By refreshing the entire product line and using recycled materials, we helped Vacu Vin reach a wider demographic while staying true to their commitment to reducing waste and promoting conscious consumption.
Client
Vacu Vin
Context
Modernising the classic
Vacu Vin has been the inventor of the original Wine Saver since 1986, and this icon is known for reducing waste by preserving wine longer. But as consumer tastes evolve, even a successful design can benefit from a fresh update. A modernized look can extend its appeal while keeping the product relevant and accessible to new users.
From food waste to zero waste
To inspire more people to preserve their wine longer, Vacu Vin sought to reach beyond traditional wine lovers Connecting with a wider, younger audience who value sustainability. By engaging this new audience, more wine can be saved, and less goes to waste.
Concept
Stylish, friendly, playful
A sleek product is one people want to use. By softening shapes, refining colors, and adding a playful touch, we worked with Vacu Vin to make the Wine Saver more inviting. This approachable design helps create a sense of connection even with their younger audience.
The iconic loop
Accelerate
Propositions & prototypes
To accelerate our shared goal of redefining the proposition for a younger, more diverse audience, we worked closely with Vacu Vin from the start. Through co-creation and rapid prototyping, we moved beyond sketches to refined prototypes, balancing shape, details, and aesthetics, and placing them in context to check that the proposition resonated with a wider audience.
Other work
towards healthy food
